Other than identifying your company, a strong logo helps your company stand out from the masses of visual marketing clutter – especially among your competitors. The best logos will have these important traits:
A unique logo does not follow the stereotypical representations of the targeted industry but it put a new and unique spin on former ideas.
A complex logos will look dated within a few years. Keep it simple from the start.
Your logo should convey your industry, target market, brand personality and level of quality from the start.
Your customer should still see your logo well if printed very small or used in black and white settings such as copies and faxes.
A company's logo should not display a homemade sketch or look like clip-art unless you intend to convey very low-quality offerings.
A professional logo is a powerful tool that provides instant recognition to your business and sets you above your competition.
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